“This year’s campaign is so significant as it marks 40 years since the first reported AIDS case by the CDC, which shows us the strides that have been made towards fighting the HIV/AIDS epidemic, the biggest in our lifetime before COVID, and what work still needs to be done,” Drew Elliott, global creative director of MAC Cosmetics, tells us. “We are so honored that the Keith Haring Foundation agreed to join forces with us to carry forward Keith’s mission of using art to drive positive change for those most in need of support and proud that his iconic art and philanthropy lives on through VIVA GLAM.”
Keith Haring / MAC Cosmetics
Winter 2021
To honor Keith Haring’s legacy, the MAC VIVA GLAM lipstick colorways arrived in bold and vibrant hues of red, blue, and yellow. MAC’s VIVA GLAM initiative has raised over $500 million USD and counting, as well as helped fund more than 1,800 organizations around the world. Continuing its efforts, MAC will donate 100% of the proceeds from its new VIVA GLAM 27 line and three non-profit NFTs. M·A·C and the Keith Haring Foundation’s joint commitment to helping those in need is highlighted by this project giving back 100% to local organizations supporting youth living with or affected by HIV/AIDS.to the MAC VIVA GLAM fund.
The three lipsticks are available on MAC’s website. The Red Haring, St. Marks Yellow, and Canal Blue make up this exciting Keith Haring x MAC collection.
Spring 2022
The M·A·C VIVA GLAM x Keith Haring NFT collection is the first-ever, official NFT for M·A·C. These NFTs will allow fans to give back directly to the M·A·C VIVA GLAM Fund whose mission is to support organizations fighting for youth impacted by HIV/AIDS.
Press
Mac Cosmetics’ first NFT links with HIV/Aids Awareness
voguebusiness.com
The Keith Haring Foundation and MAC to Launch NFT licenseglobal.com
MAC Cosmetics Launches Keith Haring Lipstick NFTs
beautypackaging.com
MAC launches first-ever NFT collection with Keith Haring collaboration
cosmeticsbusiness.com
