Kenny Scharf / Movado

Fall 2023

Movado’s iconic modern aesthetic serves as the perfect canvas for Kenny Scharf’s wild, whimsical style.

One of the watches features Scharf’s Blobzmos—a roiling mass of his signature characters cast in a riot of colors and the sleek black TR90 case is accented by color-shifting amber details to enhance the feel of whimsical chaos. Another watch features lively, hyper-saturated flowers blooming amongst Scharf’s signature characters, creating an unexpected take on feminine florals on the dial, while the blue minute track, bright pink case, and purple accents serve as the perfect frame. On another, a swirling rainbow of Scharf’s characters lends an air of whimsey to the modern minimalist design. Explore a cosmic landscape on the dial of the vibrant teal watch with a matching case. The orange watch strap features a swirling print inspired by Kenny’s Viera Panasonic Sparkle Rainbow, an artwork that plays with our relationship to media by using a flatscreen TV as its canvas. A shimmering faux aventurine dial pays homage to Scharf’s signature style.

Scharf’s impressive body of work is instantly recognizable by its essential hopefulness and reinterpretation of pop-cultural symbolism. His signature style, marked by rich colors, surrealist imagery, and a distinct social consciousness, helped to define American Art in the closing decades of the 20th century. Today, Scharf is an icon of creativity, creating a transformative experience through his work which makes him the perfect fit for this natural collaboration.