Tom Wesselmann / Coach

Summer 2022

The Tom Wesselmann x Coach global campaign starred Hari Nef, Kai-Isaiah Jamal, and Manami Kinoshita and is photographed by Juergen Teller.

Inspired by playful spirit, wonder, pleasure, and joy, this collection introduces Wesselmann’s quintessential artworks on Coach apparel and accessories featuring the artist’s colorful graphic motifs—including lips, flowers, and still lifes with oversized objects.

To create the collection, Coach Creative Director Stuart Vevers worked closely with the artist’s family and friends. “Sensory and joyful, our collaboration is a tribute to the sense of pleasure Tom found in the process of creating. I’m very honored to have worked with his family to bring it to life and proud to share his work with a new generation” said Creative Director of Coach, Stuart Vevers.

The campaign was also brought to life with social filters, a series of “EduToks” on TikTok, and a unique digital AR experience.

The Coach x Tom Wesselmann collection will be available online, and in-shop at pop-ups and store takeovers globally.