Tom Wesselmann / Noah

Spring 2021

Like NOAH, pioneering pop artist Tom Wesselmann found beauty in simplicity. A penchant for vivid color ensured that even Wesselmann's smaller works made a billboard-sized impression, whether viewed on the gallery floor or atop one of the items that NOAH has cooked up with the Wesselmann estate for its latest seasonal collaboration. Tom Wesselmann’s monumental and bold artworks transcend pop culture today. Noah is an American men's clothing brand founded on Mulberry St. in Soho, New York City. Noah’s free-thinking vision has long been at the heart of the movement merging the rebellious vitality of skate, surf, and music cultures with an innovative appreciation of classic menswear. A mixture of early and mid-career works informs this joint effort, with the Tom Wesselmann x NOAH collab maximizing summer impact by placing much of the art atop basic T-shirts in bright tones.