Keith Haring / Van Leeuwen

Summer 2023

Van Leeuwen celebrates Pride Month with a special flavor inspired by the work of one of NYC's most renowned artists, Keith Haring. The flavor is a colorful blend of blue raspberry ice cream, yellow passion fruit ice cream, and swirls of strawberry jam to create Passion Fruit Berry Pop.

“We are huge fans of Keith Haring and this is the first flavor we’ve ever done that is inspired by art,” said Ben Van Leeuwen, co-founder and CEO. “It was so cool to design an ice cream flavor around Haring’s artwork and to imagine what it would look and taste like.”

Gil Vazquez, Director of the Keith Haring Foundation and a close personal friend of the artist added: "We are so excited to partner with Van Leeuwen on this special pint. SoHo in NYC was home to Keith Haring and the NYC streets were his canvas–it's such a natural fit to work with a brand that had its beginning in the streets of SoHo.”

A portion of proceeds from Van Leeuwen pint sales will be donated to The Center, a resource hub for the LGBTQ+ community, NYC residents, and visitors.